b477 Privacy Policy — How We Handle Your Data

1. Introduction

This Privacy Policy ("Policy") describes how b477 ("b477", "we", "us", "our") collects, uses, stores, discloses, and otherwise processes personal data relating to individuals ("you", "your", "Member") who register an account with or otherwise interact with the b477 platform available at b477.io.

b477 is committed to handling personal data responsibly and in accordance with recognised data protection principles, including purpose limitation, data minimisation, storage limitation, integrity, and confidentiality. This Policy is written in plain English so that every b477 member — regardless of technical background — can clearly understand how their information is handled.

This Policy forms part of your agreement with b477 and should be read alongside the b477 Terms and Conditions. By registering a b477 account or by continuing to use the b477 platform following publication of an updated Policy, you confirm that you have read and understood this Policy and consent to the processing of your personal data as described herein.

2. Data Controller

For the purposes of this Policy, b477 acts as the data controller in respect of personal data collected from Members and prospective Members via the b477 platform. As data controller, b477 determines the purposes and means by which personal data is processed.

If you have any questions about this Policy or about the way b477 processes your personal data, you may contact our data support team at the email address provided in Section 15 of this Policy. b477 will respond to data-related enquiries within a reasonable timeframe, typically within 14 business days on Bangladesh Standard Time (UTC+6).

3. What Data We Collect

b477 collects the following categories of personal data from Members. The specific data points collected depend on the stage of your interaction with b477 — some are collected at registration, others are generated through your ongoing use of the platform.

b477 does not collect sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, trade union membership, biometric data, or health data, except where age verification or responsible gaming obligations specifically require health-related disclosures provided voluntarily by a Member (for example, a self-exclusion request citing gambling-related harm).

4. How We Collect Data

b477 collects personal data through the following methods:

• Direct submission: Information you provide when completing the b477 registration form, updating your account profile, submitting identity verification documents, making a deposit or withdrawal request, or contacting b477 support.
• Automated technical collection: Data generated automatically when you access the b477 platform, including IP address, device identifiers, browser fingerprint, and session activity logs collected via server logs and session management technology.
• Payment processors: Transaction confirmation data passed to b477 by payment partners including bKash, Nagad, Rocket, Upay, and banking partners such as DBBL, City Bank, and BRAC Bank when you initiate a deposit or withdrawal.
• Identity verification partners: Where b477 engages a third-party Know Your Customer (KYC) service to verify the authenticity of identity documents submitted by a Member, verification outcome data is passed back to b477 by that service provider.
• Cookies and tracking technologies: Data collected via cookies, pixel tags, and local storage as described in Section 10 of this Policy.

5. How We Use Your Data

b477 uses the personal data it collects for the following purposes:

• Account creation and management: To register your b477 account, verify your identity, maintain your account profile, and provide you with access to all platform features.
• Transaction processing: To process deposits and withdrawals via bKash, Nagad, Rocket, Upay, bank transfer, Visa, and Mastercard, and to maintain accurate financial records of all transactions on your account.
• Platform operation and improvement: To deliver, maintain, and continuously improve the b477 platform, including cricket betting, live casino, slots, Ganesh Gold, Monster Hi-Lo, and all other products offered on b477.io.
• Fraud prevention and security: To detect, investigate, and prevent fraudulent activity, money laundering, collusion, multi-accounting, and other forms of terms abuse on the b477 platform.
• Responsible gaming compliance: To monitor betting and gaming behaviour for indicators of potential gambling-related harm, to facilitate self-exclusion requests, and to enforce deposit limits and cooling-off periods.
• Customer support: To respond to support enquiries, resolve complaints, and maintain records of communications with Members for quality and training purposes.
• Marketing communications: To send promotional offers, bonus notifications, and platform updates to Members who have opted in to receive marketing communications. You may opt out of marketing communications at any time by contacting b477 support.
• Legal compliance: To comply with applicable laws, regulations, and lawful requests from competent authorities, including anti-money laundering obligations and age verification requirements.

6. Legal Basis for Processing

b477 processes personal data on the following legal bases:

• Contractual necessity: Processing required to fulfil b477's obligations under the Member agreement, including account management, transaction processing, and platform access.
• Consent: Processing for purposes to which you have specifically consented, including marketing communications and the use of non-essential cookies. Consent may be withdrawn at any time.
• Legitimate interests: Processing necessary for b477's legitimate business interests, including fraud prevention, platform security, product improvement, and responsible gaming monitoring, provided that such interests are not overridden by your own rights and interests.
• Legal obligation: Processing required for b477 to comply with applicable legal requirements, including anti-money laundering laws, age verification obligations, and data retention requirements imposed by applicable regulations.

7. Data Sharing and Disclosure

7.1 Service Providers

b477 shares personal data with third-party service providers who assist in operating the b477 platform. These providers act as data processors under contract with b477 and are permitted to process Member data only for the purposes specified by b477 and only in accordance with b477's written instructions. Service provider categories include:

• Payment processors — bKash, Nagad, Rocket, Upay, DBBL, City Bank, BRAC Bank, Visa, Mastercard — who require transaction data to process deposits and withdrawals.
• Identity verification and KYC service providers who process identity document images and verification data to confirm Member age and identity.
• Fraud detection and anti-money laundering technology providers who analyse account and transaction data for indicators of suspicious activity.
• Cloud infrastructure and hosting providers who store b477 platform data in secure data centres.
• Customer support platform providers who host support chat and ticketing infrastructure.
• Game studio partners — including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi — who may receive session-level data necessary to render games and process game outcomes.

7.2 Legal Disclosures

b477 may disclose personal data to law enforcement agencies, regulatory bodies, or other competent authorities where required to do so by applicable law, court order, or lawful government request. b477 will, where permitted by law, notify affected Members of such disclosures.

7.3 No Sale of Data

b477 does not sell, rent, trade, or otherwise transfer personal data to third-party advertisers, data brokers, or marketing companies. Personal data is shared only as described in this Section 7 and for no other commercial purpose.

8. International Data Transfers

Some of b477's service providers operate infrastructure located outside Bangladesh. Where personal data is transferred to a jurisdiction that may not provide the same level of data protection as applicable Bangladeshi law, b477 takes steps to ensure that appropriate safeguards are in place, including contractual protections with the receiving party that require them to handle Member data with the same standard of care required of b477 itself.

By using the b477 platform, you acknowledge that your personal data may be transferred to and processed in countries outside Bangladesh for the operational purposes described in this Policy.

9. Data Retention

b477 retains personal data for as long as is necessary to fulfil the purposes for which it was collected. The following retention principles apply:

• Active accounts: Personal data is retained for the duration of your b477 membership.
• Closed accounts: Following account closure — whether initiated by you or by b477 — account data including identity, transaction, and betting records is retained for a minimum of five years. This retention period reflects anti-money laundering compliance obligations that require financial records to be maintained for extended periods after the end of a business relationship.
• Marketing data: If you opt out of marketing communications, b477 will retain a suppression record of your opt-out preference to ensure that marketing communications are not sent to you in future.
• Support communications: Customer support correspondence is retained for a minimum of two years from the date of the last interaction to support quality assurance and dispute resolution.
• Technical logs: Server and access logs are retained for a period of 12 months for security monitoring and fraud detection purposes.

When personal data is no longer required and no legal retention obligation applies, b477 will securely delete or anonymise that data.

10. Cookies and Tracking Technologies

10.1 What Are Cookies?

Cookies are small text files that a website places on your device when you visit. They allow the website to recognise your device on return visits, maintain your session state, and remember preferences. b477 uses cookies and similar technologies including local storage and session storage on b477.io.

10.2 Types of Cookies Used by b477

• Strictly necessary cookies: Required for the b477 platform to function. These include session cookies that maintain your logged-in state and security cookies that protect against cross-site request forgery. These cookies cannot be disabled without rendering the platform non-functional.
• Performance and analytics cookies: Used to collect aggregated, anonymised data about how Members navigate and interact with b477.io. This data is used solely to improve platform performance and user experience. No individual is identified through this data.
• Functional cookies: Used to remember your preferences such as language settings, preferred game category, and display settings, so that you do not need to re-configure them on each visit.

10.3 No Third-Party Advertising Cookies

b477 does not use third-party advertising cookies, tracking pixels from social media platforms, or behavioural profiling technologies that track Members across websites other than b477.io. Your browsing activity outside of b477.io is not tracked or collected by b477.

10.4 Managing Cookies

You can manage and delete cookies through your browser settings at any time. Note that disabling strictly necessary cookies will impair your ability to log in to and use the b477 platform. For guidance on managing cookies in your specific browser, refer to your browser's help documentation.

11. Your Data Rights

As a b477 member, you have the following rights in respect of your personal data:

• Right of access: You may request a copy of the personal data b477 holds about you at any time. b477 will provide this information within 14 business days of a verified request.
• Right to rectification: If you believe that personal data b477 holds about you is inaccurate or incomplete, you may request that it be corrected. You may update many data fields directly through your b477 account settings.
• Right to erasure: You may request the deletion of your personal data where it is no longer necessary for the purposes for which it was collected, where you withdraw consent (and no other legal basis applies), or where the data has been unlawfully processed. Note that b477 is required by law to retain certain categories of data (particularly financial and identity records) for a minimum period even following an erasure request.
• Right to restrict processing: You may request that b477 restricts the processing of your personal data in certain circumstances, for example while a rectification request is being resolved.
• Right to data portability: Where processing is based on your consent or on contractual necessity, you may request that b477 provides your personal data in a structured, commonly used, machine-readable format.
• Right to object: You may object to the processing of your personal data for direct marketing purposes at any time. You may also object to processing based on legitimate interests, though b477 may be entitled to continue processing where compelling legitimate grounds override your interests.
• Right to withdraw consent: Where processing is based on your consent, you may withdraw that consent at any time without affecting the lawfulness of processing carried out before the withdrawal.

To exercise any of the above rights, please contact the b477 data support team at [email protected]. b477 may require you to verify your identity before processing a data rights request to ensure that personal data is not disclosed to an unauthorised third party.

12. Children and Minors

The b477 platform is strictly prohibited for use by individuals under the age of 21. b477 does not knowingly collect personal data from persons under 21 years of age. If b477 becomes aware that personal data has been collected from a person under 21 — whether through the registration of an account with false age information or through any other means — b477 will immediately close the relevant account, void any associated transactions, and securely delete the personal data of the underage individual to the extent permitted by law.

If you have reason to believe that a person under the age of 21 has registered or is using a b477 account, please report this to b477 support at [email protected] immediately.

13. Security Measures

b477 implements a range of technical and organisational security measures to protect Member personal data against unauthorised access, accidental loss, destruction, or disclosure. These measures include:

• 256-bit SSL/TLS encryption for all data in transit between your device and the b477 platform.
• Cryptographic hashing of passwords — b477 never stores passwords in plain text and cannot retrieve your password, only verify it.
• Access controls limiting employee access to personal data on a strict need-to-know basis, with all access logged and audited.
• Regular security assessments and vulnerability testing of b477 platform infrastructure.
• Encrypted storage of sensitive data fields including identity document numbers and financial account identifiers.
• Automated fraud detection and anomaly monitoring systems that flag unusual account activity for review.

Despite these measures, no internet-based platform can guarantee absolute security. If b477 becomes aware of a data security incident that poses a material risk to Member data, b477 will take prompt action to contain the incident and will notify affected Members as required.

14. Changes to This Privacy Policy

b477 reserves the right to amend this Privacy Policy at any time to reflect changes in applicable law, regulatory guidance, platform features, or data processing practices. When material changes are made, b477 will update the "Last Updated" date at the top of this page and, where the changes are significant, will notify registered Members via the contact details held on their account.

Your continued use of the b477 platform following the publication of an updated Privacy Policy constitutes your acknowledgement of and agreement to the revised Policy. b477 recommends that you review this Policy periodically to stay informed of how your data is being handled.

15. Contact and Data Enquiries

If you have any questions, concerns, or requests relating to this Privacy Policy or to the way b477 processes your personal data, please contact the b477 data support team. All data-related enquiries are handled by a dedicated team operating on Bangladesh Standard Time (UTC+6), seven days a week.

Please include your registered username and a clear description of your request when contacting b477 about a data matter. Identity verification may be required before b477 can act on your request.